The anniversary year is captured in a dreamlike image that shows the essence of the event: world-class sport, an atmosphere that has connected visitors and riders for decades, and the city of Amsterdam as its backdrop. The result is a narrative image in which past and future merge, right in the middle of Dam Square.

The carousel on Dam Square

In the heart of Amsterdam, a nostalgic carousel appears. In the mirrors and among the wooden horses, iconic faces and former winners of Jumping Amsterdam emerge. Past and present flow together: memories and champions are brought back to life.

From the carousel, a horse breaks free. At first still part of the fairytale setting, but then the scene changes. Together with its rider, it gallops into the future, straight towards Jumping Amsterdam!

Amsterdam touches

Those who look closely will discover subtle details: the Café Bolle Jan logo as a tribute to Amsterdam’s nightlife, the three St. Andrew’s crosses that symbolize the city, and the Dutch flag with an orange pennant – a nod to the Royal Family, which has long had a warm connection with Jumping Amsterdam.

More than design

This visual is more than design: it is an ode to 65 years of sport, atmosphere, and the city. Nostalgia and future, ambiance and performance. Everything comes together in one image.

Ticket sales start on 1 October. Experience the anniversary yourself at the RAI, when Amsterdam celebrates history being made in world-class sport.