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New at Jumping Amsterdam: the Grooming Award presented by Iconics Studios.

During the 65th edition of Jumping Amsterdam, we’re putting someone in the spotlight who never asks for it but truly deserves it: the groom. These are the people who rise early, handle everything behind the scenes, and know exactly what a horse needs to perform at its best. That’s why this year we’re introducing the Grooming Award, presented by Iconics Studios.

Iconics is all about people and brands that deserve to be seen. This perfectly aligns with the award, which gives grooms their moment on stage.

During Jumping Amsterdam, a mystery guest will be walking around the stables. They won’t be looking for who works the hardest, but for what makes this profession so special: horsemanship, organization, team spirit, professionalism, and above all, passion.

On Saturday, January 24, we’ll announce which three grooms truly stand out this year. Simply because they deserve to be in the spotlight. Iconics Studios will put together a luxurious pamper package for the top three, a small token of appreciation for the people who are always there for their horses and their team, all year round.

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